Research

Browse all research publications from the DAFRC, organized by topic.
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Macro Trends | Donor Behavior | Management & Policy | Fundraising Strategy

Featured Publications

Donor Behavior

Research in this category focuses on evidence-based insights into donor archetypes, donor psychology, and the decision-making processes behind DAF-based philanthropy.


Almost 2 million people are now using donor advised funds (DAFs) for their charitable giving. To better understand how individuals think about and use DAFs as part of their household giving, the DAFRC collected data from over 2,100 DAF donors across the nation.

This report provides valuable insights on DAF donor demographics, giving strategies, and motivations, and sheds light on the patterns and variations in DAF activity observed in the National Study.

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The National Survey of Donor Advised Fund Donors

The increasing use of DAFs creates challenges for nonprofit managers and fundamentally changes the way that many donors give to charity. We conducted 48 in-depth interviews with DAF donors to understand their strategies of how they give through a DAF. Through the interviews, three distinct models of DAF giving strategies were found: tubs, tanks, and towers. Tub donors give quickly through a DAF, moving money in and out annually. Tank donors contribute large lump sums and grant the money away in the relatively near future. Tower donors take a calculated approach with the DAF to sustain their philanthropic activity for the long term.

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Tubs, Tanks, and Towers: Donor Strategies for DAF Giving

The growing use of donor advised funds (DAFs) is changing the way many donors give to charity. Despite the increasing influence and importance of DAFs in the nonprofit sector, very little is known about how people actually use them. We conducted 48 in-depth interviews with DAF users, collecting rich qualitative data about why and how donors use donor-advised funds. We used this data to sketch a DAF giving process with four phases and multiple decision points and highlighted some of the common donor strategies that are used with DAFs. Overall, this report presents evidence of abundant diversity in individual adaptation for giving through donor advised funds.

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Understanding the Donor-Advised Fund Giving Process: Insights from Current DAF Users

Management & Policy

Research in this category explores the administrative principles and institutional trends that guide the management of donor-advised fund programs.


There is considerable variation between DAF sponsors. To gain deeper insight into DAF sponsors’ perceptions, policies, and practices, the DAFRC gathered data from 128 DAF sponsor managers nationwide.

This report highlights information about DAF sponsors’ strategies, operational capacity, philanthropic advising, internal policy execution, and marketing.

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The National Survey of Donor Advised Fund Managers

Many are concerned about the flow of money through donor advised funds (DAFs) to other charities. Two issues that affect the flow of money from DAFs are when DAF accounts are inactive and the existence of endowed DAFs. This report analyzes internal policies from the largest DAF sponsoring organizations.

We find that the vast majority of sponsors, at least 83%, have written policies about regulating inactive accounts. We find that almost half (47%) of DAF sponsoring organizations offer an endowed DAF. Like endowments, endowed DAFs limit their annual spending to preserve the principal, and like DAFs, they allow donors privileges to advise grantmaking on the spendable funds. The internal policies on these two issues generally follow industry standards but vary somewhat in the details of how they are administered.

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Self-Regulating Donor Advised Funds: An Analysis of Inactive Account Policies and Endowed DAFs

Fundraising Strategy

Research in this category includes practical frameworks and research designed to help professional fundraisers adapt to the rise of DAFs and build stronger donor connections.


Reinventing the Cycle: Adapting Relationship Fundraising for Donors Who Use DAFs

This report examines how DAFs impact relationship-based fundraising. Drawing on interviews with 46 professional fundraisers, it offers practical strategies for identifying, cultivating, soliciting, and stewarding DAF donors.

The report introduces a DAF-specific fundraising cycle that outlines the key stages of DAF fundraising management and highlights both the challenges and opportunities that this intermediary presents. It also explores the roles that fundraisers play in the DAF giving process and provides actionable insights and recommendations to assist professional fundraisers in working more effectively with donors who use DAFs.

This research was funded by the AFP Wilson C. “Bill” Levis Fundraising Research Grant.

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To better understand DAFs’ implications for fundraising, the DAFRC interviewed 46 professional fundraisers familiar with DAFs across the US. The interviews focused on fundraisers’ experiences with DAF donors, their views about DAFs, and their organizations’ DAF processes.

In this paper, a new fundraising model called the “DAF Donor Relationship Management Cycle” is introduced. This model highlights six challenges and four opportunities that fundraisers face when working with DAF donors. The paper also offers valuable insights and practical advice to help fundraisers navigate the evolving DAF landscape.

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How Donor Advised Funds Change Fundraising